The Absolute Essentials for Creating and Rolling Out Your New Facebook Business Page

How to Execute the Absolute Essentials for Your New Facebook Business Page BEFORE You Invite Your Friends to Like It

“Your friend has invited you to like his new Facebook business page…”: Has this ever happened to you? One of your friends invites you to like their new Facebook business page. You click on link to the page to check it out and what appears looks like a digital hook shot lobbed up by a blindfolded 5-year old:…

8 Tips for Real Estate Professionals On the Web & In Social Media

8 Tips for Real Estate Professionals On the Web & In Social Media

Today, Paradise Social officially rolled out a WordPress website for one of its clients who specializes in selling luxury real estate here in Costa Rica (CRLuxHomes.com). As with just about every other profession out there, social media has made an indelible impact on the way real estate agents, brokers and brokerages have had to (or need to) do…

Infographic: Social Media, Your CV/Résumé and Your New Boss (Maybe)

Infographic: Social Media, Your CV/Résumé and Your New Boss (Maybe)

I see this more often than not with my service industry clients – particularly, hotels and restaurants: Terrible looking CV/Résumé’s come pouring in via email for a position (which for me indicates lack of command of word processing skills and probably other computer skills), are poorly written (riddled with spelling and grammatical errors – my…

How To Create Perfect Posts for Your Blog & Social Channels [Infographic]

How To Create Perfect Posts for Your Blog & Social Channels [Infographic]

I saw this infographic by mycleveragency.com a few weeks back and it’s stuck in my mind ever since. Why? Because all posts are not the same. There’s a big difference between a 140 character post on Twitter and a 5000 character post on Facebook. And then there are blogs and the wonderful formatting and interactive…